In my experience, consistency goes a LONG way toward having an easily recognizable character. If you want to RP a bad guy - always be a bad guy. If you don't, the whole suspension of disbelief goes away, and you're left with the impression - "so if he's really a bad guy... why was he helping so and so, or doing such and such". I know it's just a game, but the more consistent your character is, the better you will be recognized - for your character. Then you can separate the personal you and your in-game persona - as long as the public you is always more or less the same.
I've been New Dawn since day one on the server. Got in right as stress test was about to start. I've never been anything BUT a flux hunter - I've had about a year to work on that persona, that "party line" that I adopt. If I am working on a faction mission - it's because it helps me get a better ship to hunt flux with, or better weapons, (ie: nukes), or to promote unity vs the Conflux. Etc etc amen. Sure, I slip ooc every so often. It's fun goofin around late and night and talking about goofy stuff.
But when it's time to role play, or I'm out just flying, I try to be what our roleplay says we should be. Doesn't always work, but I do my best.
Examples:
I'm hunting flux - it's our "mission" - our "charter"
Cargo? - I need money to fund our activites toward that goal.
Artyhunting? - I'm upgrading my ship to make it a more effective weapon...
Non factional
Non - PvP (our stance is that it's counter productive to the work of "Reconstruction" - so we only fight if fired upon, and sometimes not even then.)
TRI - TRI gives the orders to fight the Flux, we do it. Without a TRI, the war would not go as well - it would divide our forces and weaken us.
Factions: We give up almost all of our loyalty to the faction of birth - we fight flux. Any other war is counter-productive, most "factional issues" are beneath our radar.
Do I believe all that? Who cares? It's the RP we do, and it's fun to have a unique stance, and be a unique squad with a RP different from the rest of the server. It gives us an "identity" - when you think of New Dawn, I bet most of you could say exactly what we stand for.
We try not to be too strident. Though I am rather opinionated, so I guess I'm the loudmouth of the bunch. I also like to write, so I end up here quite a bit giving "our take" on an issue. It's all part of the "Squad roleplay" scene.
Karash, Rostam, DrKronic, {ND}Falcon, Aubrey, Tyke,
(I don't care what anyone says, because I don't care about the issues themselves =) - I saw him the very first day he started, and debated the merits/demerits of ND's non-factional stance, and he has not changed his tune on any issue I've seen on these boards one iota - that deserves a pat on the back, no matter where he stands on whatever issue. He doesn't deviate a bit)
Russian, Hurricane, MadCat, BlkAngel, Tesrend - those guys are who make the server go round. Roleplay for the fun of "making a stand" on whatever issue they care about, then defending it by actions in game, and defining both their own, and their squad's beliefs and behavior. It's awesome to read the REAL player driven storyline. For PvPers, those guys ARE the storyline. I doubt there will be a huge storyline for you, ever, because the ones you make up are so much better.
Sure, there are the "3 year storyline" developments, the Amananthii, the Hyperials/Quant jihad, "Can we trust TRI?", the special secondary storylines, like the Katdinal story, but the ones that are important are the ones we weave into it. Where would the "assimilation" and Amananthii story aspects be without GrimFalcon and his prophecies? What would Octavia be without OEC, ION, or, omg... UZI?? What would you have as a "rebel" group if the KH crew and "The Gang" weren't around? Who would be the "bad guy" if Rollio weren't around? Say what you want about Rollio - he's the best pure "evil" guy in the game. Where would Pirates be without TDP? Quantar without Rostam, Rix, Tes? Who would be the true traders if not for UMEC and MA/MACK's examples? I miss Solrain Guard already. Where would the flux storyline be at on this server - like the EU server where all they can think to do is say "let's see if we can talk to the cute lil fellers!" BAH! We always need a New Dawn =) Besides, EP2 is our wet dream come true =) You won't be seeing much of us unless you come into flux space at that point I think =)
Anyway, I guess my point is this: The story is there for you to BUILD ON. That's not all there is. Sure, there's limitations to what you can do by yourselves, but the closer you can come to guessing where the story is headed, and place yourselves in a position to take advantage of it and incorporate yourselves into it, the more fun roleplay will be. We got lucky and stumbled on the chance of a lifetime for our squad. TDP is drooling at the thought of real pirate gear. I suspect you'll see an en masse return of TDP to it's "feared and evil bastich" status once EP2 comes around. Find a cool niche in the story, and stay there. See what you can make out of it. It may turn out bigger than you realize.